Pharmaceutical Executive
December 13, 2006
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Studies show pharma has succeeded at raising disease awareness. Brand loyalty, though, has suffered.
December 13, 2006
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With time ticking on Lipitor's patent, Pfizer is pulling out the stops to make the best of what valuable time it has left.
December 13, 2006
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Recent drug trials, and marketing efforts in Europe, for Acomplia indicate that Sanofi-Aventis may be seeking a life-threatening indication for its much-hyped weight-loss drug.