Pharmaceutical Executive-12-17-2008

Pharmaceutical Executive

PhRMA Enhances DTC Guidelines

December 17, 2008

News Analysis

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Consumer pharma marketers are going to have to be a little more careful when using celebrity spokespeople or actors playing physicians. PhRMA has updated its rules and the consensus is clear - if you are paying for promotion, it must be noted in the ad.

Mass. Eyeballing Major Promotional Changes for Pharma

December 17, 2008

News Analysis

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Forget putting a cap on how much a gift to doctors should cost, the state of Massachusetts is considering outlawing everything from pens to meals - and don't even think about handing out free tickets to next week's Red Sox game.