Point of care messaging and AI resulted in more targeted campaigns over the past year.
In this Pharmaceutical Executive video interview, Kaveh Vahdat, Founder and President of RiseOpp, talks about what's coming marketing with the use of AI.
The industry must find a way to balance consumer privacy and a return on investment in pharma marketing.
Point of care messaging offers unique advantages in pharmaceutical marketing and should be a high priority in brand strategy discussions.
Daiichi Sankyo’s head of US oncology business discusses the company’s first DTC television campaign for Enhertu.
Truxal discusses Exact Science’s first Spanish language TV commercial and campaign for Cologuard.
In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member discusses how CMOs can leverage artificial intelligence and other advanced analytics tools to extract meaningful insights and optimize marketing strategies.
