AstraZeneca Teams Up with BrightInsight
BrightInsight, Inc. (San Jose, CA), provider of a regulated Internet of Things (IoT) platform for biopharma and medtech, has announced global digital health partnership with AstraZeneca. AZ will develop apps, algorithms, Software as a Medical Device and connected devices on top of the BrightInsight Platform “that enhance and personalize care while making overall healthcare delivery more efficient for patients and providers.” The first major program the companies are collaborating on is in the chronic disease management space. “We quickly dismissed the concept of building our own custom platform so we could focus instead on developing transformational digital health solutions...” commented Karan Arora, Chief Commercial Digital Officer and Global Vice President, AstraZeneca. “We selected BrightInsight because its pre-built, compliant platform accelerates our time to market while allowing us to focus on digital health innovation and leveraging our clinical know-how to improve patient outcomes instead of the underlying infrastructure.”
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
Beyond the Prescription: The Role Pharma Plays in Digital Health Conversations
April 1st 2025As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.
