Elevating the Patient Voice: Leveraging Patients' Expertise to Advance Drug Development

Market dynamics boost the need and urgency for more sophisticated benchmarking strategies.

Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales reps.

Ian Baer, Founder and Chief Soothsayer, Sooth, discusses how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract Gen-Z.

March is Colorectal Cancer Awareness Month, and the health plan hopes to improve survival rates with early screenings.

The actor is leading a campaign focused on joint pain.