Jennifer Smith, PhD, executive director, independent medical education of Wyeth, discusses the future role of CME in healthcare reform and gives advice on what makes a good CME professional.
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.