Exploring the emergence of agentic ecosystems in transforming data accessibility and ensuring reliable answers reach the people making decisions while there is still a choice to make.
Pharmaceutical companies are not short on market data. Most hold more than their teams can practically use, including sales trends, promotional spend and effort, health care professional (HCP) sentiment, competitive intelligence, pipeline intelligence, loss-of-exclusivity timelines and forecasts.1 Over the past two years, the industry conversation has focused on what artificial intelligence (AI) could do with all that data. While that question has largely been settled, a more difficult one has emerged: Can the answers be trusted?
