Ultragenyx sells a rare pediatric disease priority review voucher for $210 million, Viatris acquires Pacira BioSciences for $1.65 billion, and Peter Young surveys a steadying biopharma outlook.
News|Articles|September 18, 2026
From Direct-to-Patient to Direct-to-Disease: New Commercialization Models in Europe
Author(s)EVERSANA INTOUCH
The future of commercialization extends beyond product promotion and patient acquisition. Learn how Direct-to-Disease models enable pharmaceutical companies to build trusted, digitally enabled ecosystems that improve access, adherence, and long-term outcomes.
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