George Koroneos
News & Online Content Editor
gkoroneos@advanstar.com
George Koroneos oversees news content for Pharmaceutical Executive Magazine as well as two e-newsletters, Pharm Exec Direct and Pharm Exec Direct Marketing Edition. Prior to joining the team, George worked for Pharm Exec's sister publication Pharmaceutical Technology, as well as a number of trade magazines and newspapers. A self proclaimed tech geek, George is on the cutting edge of most social media trends and spends most of his time juggling his blog, Twitter, and Facebook accounts. In his spare time, he is an accomplished event and portrait photographer.
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.