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Intouch Group, a full-service global agency network serving the pharmaceutical industry, today announced the addition of Intouch Market Access as its eighth affiliate to address the ever-evolving needs of clients.
The full-service affiliate is composed of value and access subject matter experts and seasoned marketing services professionals from more than 15 disciplines. It applies timely insights, cutting-edge strategies, and modern marketing discipline to provide programs focused on removing barriers to physicians prescribing treatments, and that encourage and support patients managing their therapy.
"With more than a dozen Market Access clients, a rapidly growing team, and the profound impact of payers no longer being contested, Intouch believed it was the right time to bring this offering to the forefront," said Boris Kushkuley, President, Commercial and Consulting Services, Intouch Group.
Intouch's Market Access service offering was first introduced in 2016, and has increasingly become a critical part of the marketing mix for Intouch clients. Mike Motto, Senior Vice President of Market Access, a veteran value-and-access professional with both manufacturer and client services experience, leads this growing team.