It's All About the Data. Every Interaction, Every Journey. It all starts with the Data.

Register free: http://www.pharmexec.com/pe_w/omnichannel ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

Event Overview:

The right data foundation is where it all begins. The wrong foundation can derail your project before it’s begun. Exceptional customer journeys, intelligent multichannel or omnichannel engagement all rely on your ability to harmonize data at scale. Once a back-office necessity, Data engineering is the new “it” resource for commercial leaders. Join this fireside chat with experts from Snowflake, MuleSoft and IQVIA as they discuss key data challenges such as data quality, data silos, disparate data formats and increasing data volume that are impacting today’s evolving healthcare environment. In this session you will be able to chat with experts and learn:

3 Key Take-aways:

• Campaign optimization strategies by connecting disparate data for a 360-degree customer view
• Agile campaign management and performance using predictive analytics
• Key ways to simplify and accelerate the data-to-insights journey through data management

Speakers:

Michael Lynch
Senior Director of Product Management
IQVIA

Chetan Yavasani
Senior Director, Product Offering
IQVIA

Todd Crosslin
Global Head of Healthcare and Life Sciences
Snowflake

Nicholas Keune
Solution Engineer Manager, Life Sciences and Med Devices­
MuleSoft

Time and Date: Thursday, September 16, 2021 at 11am EDT

Sponsor: IQVIA Technologies

Register free: http://www.pharmexec.com/pe_w/omnichannel​