Joanna Breitstein
Executive Editor
jbreitstein@advanstar.com
Joanna Breitstein is executive editor at Pharmaceutical Executive magazine, and has been with the publication since November 2000. During that time, she's interviewed countless CEOs and other pharma executives for cover stories and feature articles on all aspects of the development and commercialization of pharmaceuticals. In 2004, Joanna won a fellowship from the Kaiser Family Foundation to travel to Africa and report on AIDS drug distribution under President Bush's PEPFAR grant, resulting in a two-part series on the topic. Joanna also won a Neal Award, for excellence in business journalism, in 2002 for her cover story focusing on the coverage of diagnostics and pharmaceuticals, and a Grand Neal Award in 2001, for a cover story on patient advocacy in oncology. Before joining Pharmaceutical Executive, Joanna deepened her knowledge of the pharma industry and several treatment categories within the health and medical group at Ogilvy Public Relations Worldwide. She is also president of the international HUG Foundation, a 501c3 organization whose mission is to help needy orphans in Uganda.
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.