28 May 2009
Novartis AG has agreed to buy Ebewe Pharma's injectables unit for $1.2 billion in an all-cash transaction.
The deal excludes Ebewe's neurological products business but will enable Novartis to add generic cancer drugs to its offerings.
Ebewe, based in Austria, generated EUR 188 million in sales last year and EUR 53 million in operating profit.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.