PEE Advertiser Research Study

January 16, 2007

PEE Advertiser Research Study

Q1What is your annual marketing budget (in Euros)?
0-19,999
20,000-50,000
100,000-249,999
250,000-499,999
500,000+
Q2Which of the following media do you place adverts with?
Printed magazines
Websites
Electronic magazines
Enewsletters
Q3Which of the following marketing communications activities do you use? Please state the importance of each on a scale of 1-5 (one being very important and 5 being least important).
 Email Marketing    
 Online Marketing    
 Sales Promotion    
 Public Relations    
 Events/Exhibitions    
 Corporate Hospitality    
 Advertising    
Q4In which printed magazines do you currently advertise your products and services and how would you rate their importance on a scale of 1-5 (1 being the most important and 5 being the least important)?
Q5On which websites do you currently advertise your products and services and how would you rate their importance on a scale of 1-5 (1 being the most important and 5 being the least important)?
Q6What is your main marketing objective (please tick only one)?
Generate company/brand awareness
New product development
Attract a wider audience
Increase sales and market share
More targeted marketing campaigns
 Other, please specify
Q7How do you see your marketing strategies changing over the next year?
No change
More print advertising
Less print advertising
More online advertising
Less online advertising
Don't know
 Other, please specify
Q8How do you measure the return on investment of your marketing campaigns?
Q9How often do you review your marketing spend?
Monthly
Quarterly
Bi-annually
Annually
Q10Do you conduct any market research?
Yes
No
 If yes, how is it conducted?
Q11At which of the following events did you exhibit/attend?
 EFP Sales Force Effectiveness 
 EFP Online Marketing and eDetailing 
 Patient Compliance 
 Marketing ROI 
 Confex 
 EIBTM 
 Other, please specify
Q12At which of the following events will you be exhibiting/attending?
 EFP Sales Force Effectiveness 
 EFP Online Marketing and eDetailing 
 Patient Compliance 
 Marketing ROI 
 Confex 
 EIBTM 
Q13What factors influence your decision to advertise in Pharmaceutical Executive Europe magazine, please rate the importance from 1-5 (1 being the most important and 5 the least important)?
 Quality of subscribers    
 Editorial content    
 Good reputation    
 Lack of direct competition    
 Strong customer focus    
 Value for money    
 Other, please specify
Q14Which of the following product categories do you work in?
Sales force management
Event management/incentive travel
Hotel/conventions
Medical communications
Advertising services
CRM services
E Technologies
Brand communications
Marketing services
PR services
 Other, please specify
Q15Which of the following job titles/functions do you target specifically?
Marketing
Market research
Sales management
Product management
Brand management
 Other, please specify
Q16In which countries do you conduct business/trade?
UK
France
Germany
Italy
Other Western European countries
Eastern Europe
USA
Rest of World
Q17Does your company operate in the Asia Pacific region?
Yes
No
Q18We are planning to launch a digital publication, Pharmaceutical Executive Asia Pacific, would you like to receive more information on this?
Yes
No
Q19If your role does not cover the Asia Pacific region, please provide names and contact details.
Q20When does your company's financial year run?
January-December
April-March
 Other, please specify
Q21What do you see as the main business challenges facing your organisation, eg, external factors, market issues?
Q22In what areas do you see your organisation growing over the next 12 months?
Q23Do you plan to target any new geographical regions over the next 12 months?
Yes
No
 If yes, please specify
Q24Are there any editorial topics currently not covered or insufficiently covered in PEE?
Q25Would you like to see more European news coverage?
Yes
No
Q26How useful do you find the regular communications we send to you?
Very useful
Useful
Not useful
Q27Are you satisfied with the marketing opportunities available through PEE?
Yes
No
Q28Can we offer any other marketing tool that could improve your promotional campaigns?
Q29Name
Q30Company
Q31Email Address