PEE Readership Survey 2007

Article

PEE Readership Survey 2007

Q1
How long have you been a reader of Pharmaceutical Executive Europe?
Since its launch in 2003
2 years
1 year
Less than a year
Q2
Overall, how long do you spend reading an issue of Pharmaceutical Executive Europe?
3 years
6 months
2 years
1 month
1 year
1 week
Q3
How long do you keep your issues of Pharmaceutical Executive Europe?
3 years
6 months
2 years
1 month
1 year
1 week
Q4
Apart from you how many other people read your copy of Pharmaceutical Executive Europe?
5+
2
4
1
3
None
Q5
How often do you read the following sections of Pharmaceutical Executive Europe?
 
Executive Profile
 
 
 
 
 
From the Editor
 
 
 
 
 
News & analysis
 
 
 
 
 
Brussels report
 
 
 
 
 
The Mix
 
 
 
 
 
On the Move
 
 
 
 
 
Calendar of events
 
 
 
 
 
Last Word
 
 
 
 
Q6
How interested are you in the following sections of Pharmaceutical Executive Europe? (5 = very interested, 1 = not interested)
 
Executive Profile
 
 
 
 
 
From the Editor
 
 
 
 
 
News & analysis
 
 
 
 
 
Brussels Report
 
 
 
 
 
The Mix
 
 
 
 
 
On the Move
 
 
 
 
 
Calendar of events
 
 
 
 
 
Last Word
 
 
 
 
Q7
How would you rate the following sections of Pharmaceutical Executive Europe?
 
Executive Profile
 
 
 
 
 
From the Editor
 
 
 
 
 
News & analysis
 
 
 
 
 
Brussels Report
 
 
 
 
 
The Mix
 
 
 
 
 
On the Move
 
 
 
 
 
Calendar of events
 
 
 
 
 
Last Word
 
 
 
 
Q8
How would you rate Pharmaceutical Executive Europe on each of the following criteria?
 
Range of topics covered
 
 
 
 
 
Front cover design
 
 
 
 
 
Page layout and design
 
 
 
 
 
Relevance to your job
 
 
 
 
 
As a strategic business management and marketing publication for the pharma industry
 
 
 
 
Q9
How much coverage of the following topics would you like to see in future issues?
 
Brand development
 
 
 
Market research
 
 
 
Marketing strategies
 
 
 
Medical education
 
 
 
Medical communications
 
 
 
Meetings and events
 
 
 
Public relations
 
 
 
New product launch case studies
 
 
 
DTC
 
 
 
Pricing
 
 
 
eDetailing
 
 
 
CRM
 
 
 
Regulatory affairs
 
 
 
Packaging
 
 
 
Marketing technologies
 
 
 
eMarketing
 
 
 
European industry news
 
 
 
RFID
 
 
Q10
Are there any other subjects/topics (marketing or non-marketing related) that you would like to see more coverage of in Pharmaceutical Executive Europe?
Q11
Is there anything you would change about Pharmaceutical Executive Europe?
Q12
How many off site meetings do you plan a year?
Q13
Which of the following are you involved in planning?
Sales and training meetings
Meeting planning/site selection
Convention planning
Trade show and exhibition planning
Board meetings
Incentive travel programmes
 
Other, please specify
Q14
In which of the following locations do you plan to hold meetings?
UK
Switzerland
Germany
Denmark
France
Sweden
Italy
Finland
Spain
Norway
Netherlands
Central and Eastern Europe
Ireland
 
 
Q15
What is your annual budget for off site meetings (Euros)?
>1,000,000
50,000 - 100,000
500,000 - 1,000,000
25,000 - 50,000
250,000 - 500,000
<25,000
100,000 - 250,000
 
 
Q16
Which of the following products/services related to Medical Education are you involved in purchasing ?
Symposia/educational meetings
Dinner meetings
Facility Selection
Web-enabled CME
Q17
Does your work scope cover the European region?
Yes
No
Q18
Does your work scope cover the Asia Pacific region?
Yes
No
Q19
We are launching a new digital magazine, Pharmaceutical Executive Asia Pacific. Would you like to submit an article for inclusion in this new magazine? (please note, by ticking yes you will be contacted by an editor for further information)
Yes
No
Q20
What is your job function?
Corporate management
Sales management
Brand management
Market research
Marketing management
eMarketing
Project management
CRM
Advertising/PR/Promotion/Media planning
Product Management
Q21
Do you recommend, specify or authorise the purchase of services, equipment or supplies?
I authorise
I specify
I recommend
No involvement
Q22
Name
Q23
Company
Q24
Email address
Q25
Telephone No.

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