Share your thoughts on the 25th anniversary of Pharm Exec and the evolution of the industry
Now it's your turn:
Pharmaceutical Executive's dedicated readers share what they believe are the industry's turning points and milestones over the past 25 years, as well as what they're looking forward to in the next 25 years.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, close the trust gap, and so much more.