Pharma's chain of custody model is migrating into food and consumer goods — and becoming a cross-industry differentiator.
|Videos|February 4, 2022
Pharmaceutical Executive Roundtable: Future Shaping in Sales and Marketing: Focus on Patient, Not Product
In this segment, members of the panel discuss focusing on the empowered patient/consumer versus the product.
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Pharma AI adoption fails not because of the technology — but because organizations deploy tools before they're ready to use them.
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CORXEL’s Dr. Bo Liang on why small molecule oral therapies will be the long-term winners in a GLP-1 market driven by consumer preference.
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