Video

Pharmaceutical Executive Roundtable: Future Shaping in Sales and Marketing: Focus on Patient, Not Product

In this segment, members of the panel discuss focusing on the empowered patient/consumer versus the product.

Read the full article "The Future of Sales and Marketing."

Newsletter

Lead with insight with the Pharmaceutical Executive newsletter, featuring strategic analysis, leadership trends, and market intelligence for biopharma decision-makers.

Related Videos
Gen Li
Gen Li