Paul Buckman (Director, Division of Online Communications, CDER, FDA) explains the impetus for FDA’s mobile apps and announces FDA’s newest mobile app, the Orange Book Express.
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.