Meryl Zausner, CFO of Novartis North America, says that when it came to traveling for work, leaving her son was hard, but coming home was even harder. Spend more time with your family-and don’t let your legacy get lost in the details of the day-to-day job.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, close the trust gap, and so much more.