Podcasts:WOTY- Dealmaker
GlaxoSmithKline’s Catherine Sohn, senior vice president of worldwide business development and strategic alliances for consumer healthcare, talks about the strength her father gave her to pursue her dreams and why it makes her want to give back. PLUS: Sohn shares her excitement over GSK’s new US head of the pharma business, Deidre Connelly.
Listen to more Women of the Year podcast Series>>>
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
