• Sustainability
  • DE&I
  • Pandemic
  • Finance
  • Legal
  • Technology
  • Regulatory
  • Global
  • Pricing
  • Strategy
  • R&D/Clinical Trials
  • Opinion
  • Executive Roundtable
  • Sales & Marketing
  • Executive Profiles
  • Leadership
  • Market Access
  • Patient Engagement
  • Supply Chain
  • Industry Trends

The Personalized Patient Journey: A New Standard of Patient Centricity



Webinar Date/Time: Wed, Apr 12, 2023 1:00 PM EDT

Learn how companies are delivering personalized support and the improvements in efficacy and efficiency

Register Free: https://www.pharmexec.com/pe_w/patient-centricity

Event Overview:

With the democratization of information, and the increasing involvement of patients in their own care, biopharma companies are integrating technology and advanced analytics solutions to move from a one-size-fits-all model of patient support to a tailored patient journey that is specific to the needs, expectations, and barriers of patients. The integration of technology into the patient journey has accelerated this transformation – capabilities such as artificial intelligence, connected wearables, telemedicine, virtual reality, augmented reality, and interoperability across service providers – has enabled brands to move away from the traditional, myopic view of the patient to one that is digitally empowered, smart and informed by continued feedback from the patient.

Key Learnings:

  • How the digitally integrated, human-centric approach to patient support is being adopted as the standard for best-in-class patient services programs
  • Why the industry is needing to reinvent the patient experience
  • Positive business benefits derived from personalization in patient support solutions
  • Examples of improved efficacy and efficiency that have been realized

Who Should Attend:

  • Managers, Directors, VPs, C-suite with a focus on marketing, patient access, patient engagement, adherence or compliance
  • Those involved in: Marketing, Patient(s), Access, Engagement, Adherence, Compliance


Josh Konetzni
SVP and Head of Business Development
VMS BioMarketing

Josh Konetzni
has spent his career providing solutions to the healthcare industry across a wide range of technology/data/marketing driven initiatives. He previously held leadership sales, business development, and marketing roles at AdhereTech, MMIT/Norstella, Alliance Health, Remedy Health Media and Undertone. Through Josh’s effort and collaboration, his organizations have partnered with and supported hundreds of top pharmaceutical companies, pharmacies and other healthcare organizations with an ultimate aim of improving outcomes for patients.
He holds an MA in instructional technology and media from Columbia University and a BS in communications, management and design from Ithaca College.

Register Free: https://www.pharmexec.com/pe_w/patient-centricity

Related Videos
Related Content