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The Truth about Next Best: Will the Real Embedded Intelligence Stand Up?



Thursday, September 9, 2021 at 11am EDT Join this webinar to learn how Next-Best-Action equips life sciences companies with the AI-driven recommendations needed to power omnichannel HCP experiences at scale.

Register Free: http://www.pharmexec.com/pe_w/omnichannel

Event overview:

HCPs today face information overwhelm as they interact with life sciences companies across digital and personal touchpoints throughout their buying journey. It is more critical than ever to orchestrate omnichannel experiences where HCPs receive personalized and contextually relevant messages at the optimal time through their preferred channel.

Next-Best-Action equips sales and marketing teams with AI-driven recommendations when and where they are most likely to take action. Armed with these insights, companies can improve productivity and optimize outreach efforts to build stronger relationships with HCPs.

Join this webinar to learn how IQVIA is a trusted partner to life sciences companies looking to reach HCPs in smart, meaningful ways to improve patient outcomes and drive business results.

3 Key take-aways

  • How real-time insights into HCP needs are critical to successful omnichannel execution
  • How to optimize resources and field teams to drive impactful engagements at scale across markets and brands
  • How serving up the right insights at the optimal time and place within user workflows are key to ensuring recommendation adoption


Thomas Haslam
Director, Product Management, Insights Generation

Tom Haslam is Director of Product Management, Omnichannel Analytics within the Global Technology team at IQVIA, supporting a range of pharmaceutical clients on go-to-market programs. He has over a decade's experience in many areas of Commercial Effectiveness including segmentation & targeting, resource optimization, forecasting, and territory alignment and has worked across geographies including the UK, EU4, the Nordics, Benelux, Ireland, Egypt, Pakistan, Russia and South Africa.

Souvik Sengupta
VP, Consulting, Technology

Souvik Sengupta is a senior executive with business and technology expertise in life sciences sector. He has a successful track record in driving business growth and developing organizational capabilities in technology and consulting driven ecosystems.

Register Free: http://www.pharmexec.com/pe_w/omnichannel

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