Feature|Articles|September 15, 2026

Pharma Now Has Two Audiences — People and Machines: Q&A with Stewart Gandolf

Pharma brands with all the right information are still invisible to AI — and why silence is the bigger risk than inaccuracy.

AI became the most common way people search the internet. Not surprisingly, the new technology impacted that way that people search, including patients. Now, instead of keyword searching, many experts are saying that people search by question.

Related to this article

How QMM Can Help the C-Suite See a  $100 Million Problem Early
A passing FDA inspection tells pharma senior leadership very little about whether the next significant revenue vulnerability is already taking shape. But continuous, AI-enabled quality management maturity (QMM) has the potential to do so months before the issue reaches the realm of P&L.
EMA Steps Up Push for Greater Clinical Trial Transparency
European regulators are increasing pressure on clinical trial sponsors to report study results on time, rolling out new monitoring, reminders and guidance as patient advocates welcome the progress but question whether stronger oversight and enforcement will follow.