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Using Next Best to Elevate your Omnichannel Marketing Strategy
***Live: Wednesday, October 27, 2021 at 11am EDT *** “Next best” suggestions are widely seen as the tools most likely to solve the challenge of omnichannel orchestration. In this webinar, we will look at the approaches taken across the industry to implement next best programs, and what drives their success as well as what stops them from delivering on expectations.
Register free: http://www.pharmexec.com/pe/elevate
Event Overview:The opportunity in omnichannel marketing is exciting – a more modern, more 3-dimensional approach to engaging customers at the right time across personal and non-personal digital channels, and even embracing in-person interaction as part of the marketing mix.
But expansion of options comes at a cost; more decision points means more uncertainty and more complicated orchestration of messages and engagements. By leveraging the right mix of machine learning, rules-based suggestions, and marketing automation tools, pharma marketers can build a more sophisticated toolbox to support their omnichannel marketing plans. This combination of data and analytics, deployed to help decision making, is called Next Best – and it is the key to solving the omnichannel marketing puzzle.
In this webinar, we will look at examples of Next Best programs across the industry: What makes them successful? What stops them from delivering on expectations? We will also share our views on what is possible when omnichannel marketing and customer engagement strategies use a Next Best program at their core.
3 Key Take-aways:
- Next Best can differentiate pharma companies that are reaching for omnichannel effectiveness
- Implementation impacts user adoption and accompanying success more than choice of platform
- Artificial Intelligence/Machine Learning can be an important part of guided decision making
Speakers:
António Pregueiro
VP Life Science and Practice Lead
IQVIA
Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE
IQVIA
Time and Date: Wednesday, October 27, 2021 at 11am EDT
On demand available after final airing until Oct. 27, 2022
Sponsor: IQVIA
Register free: http://www.pharmexec.com/pe/elevate
