Virtual Marketing Do’s & Don’ts: How to Reach the Right Audience with Targeted Pharma Marketing During COVID-19

*** Live: Wednesday, Oct. 14, 2020 at 11am EDT | 8am PDT | 4pm BST| 5pm CEST *** Experts from the Strategic Global Sourcing team at AmerisourceBergen will offer lessons on engaging pharmacists digitally. They will also share three case studies demonstrating the impact of the recommended strategies. ***On demand available after final airing until Oct. 14, 2021***

Register free: http://www.pharmexec.com/pe_w/virtual_marketing

Event Overview:
With the future of face-to-face marketing uncertain for a while, how can pharma ensure product messaging reaches the right healthcare audiences and, ultimately, patients?

Join experts from AmerisourceBergen’s Strategic Global Sourcing team to learn how brand teams can engage today’s most influential audiences in the virtual spaces where they’re receptive and ready to act.

Key Learning Objectives:

  • Get insights into the changing role of pharmacists
  • Learn considerations for communicating product messaging
  • Understand the reasons to consider a targeted promotional campaign

Speakers: Jay Dombi, VP, Specialty & Branded Strategic Planning, AmerisourceBergen

Celia Weber, Sr Dir, Specialty & Branded Marketing and Operation, AmerisourceBergen

Time and Date: Wednesday, Oct. 14, 2020 at 11am EDT | 8am PDT | 4pm BST| 5pm CEST

On demand available after final airing until Oct. 14, 2021

Register free: http://www.pharmexec.com/pe_w/virtual_marketing