Author | AmerisourceBergen

Articles

Virtual Marketing Do’s & Don’ts: How to Reach the Right Audience with Targeted Pharma Marketing During COVID-19

*** Live: Wednesday, Oct. 14, 2020 at 11am EDT | 8am PDT | 4pm BST| 5pm CEST *** Experts from the Strategic Global Sourcing team at AmerisourceBergen will offer lessons on engaging pharmacists digitally. They will also share three case studies demonstrating the impact of the recommended strategies. ***On demand available after final airing until Oct. 14, 2021***

Manufacturer’s Guide to Omnichannel Marketing

With the future of face-to-face field sales uncertain, how can pharma ensure product messaging reaches the right healthcare audiences and, ultimately, patients?