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Bob Josefsberg

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Articles


Making the Most of Maturing Oncology Brands

Making the Most of Maturing Oncology Brands

Wendy Balter;Dave Querry;John Gilbert;Bob Josefsberg
May 30th 2019

A checklist of best practices for mid-life products a few years after launch to help companies with growing oncology portfolios determine not only to see if there’s hidden vitality still left in their aging brands.

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