Bruce Liu

Bruce Liu is a partner at Simon-Kucher & Partners, leading its life sciences division in greater China.

Articles by Bruce Liu

Bruce Liu

The rare disease market in China can be summed up in three words: Exciting, challenging, and fast evolving. As such it’s quite a complicated space that requires a careful and strategic approach. In this article experts from Simon-Kucher discuss how best to navigate this landscape to reap the many opportunities available.

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