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Caitlyn Macdonald

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Articles by Caitlyn Macdonald

Pricing Turning Point: The Case for Innovating Pharma’s Model

ByJuan F. Rivera,Caitlyn Macdonald
March 6th 2018

Pharmaceutical Executive

Drawing from implementation lessons and successes in other industries, possible strategy shifts to pharma’s pricing playbook are explored.

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  • Pricing Turning Point: The Case for Innovating Pharma’s Model
    Pricing Turning Point: The Case for Innovating Pharma’s Model

    March 6th 2018



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