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Casey Horton

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Articles


Critical Connection: Patient Services and Product Launch

Critical Connection: Patient Services and Product Launch

Dana Edwards;Casey Horton
October 14th 2020

A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.


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Designing Patient Services Programs

Casey Horton;Dana Edwards
August 28th 2020

Launching a product soon? Here’s how to think about strategy and design for your patient services program.


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How to Successfully Mitigate Risk and Dissatisfaction in Patient Service Programs

Dana Edwards;Casey Horton
February 26th 2020

High customer satisfaction and low risk is the goal for patient service programs and is possible with focus on solid service delivery and quality.

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