
Customer Experience: A Buzz Term or a Source of Real Commercial Value?
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Exploring the importance of a customer experience strategy (CXM) through a case study of a life science tools company.
Chris Conner, Director of Marketing, Association Commercial Professionals â Life Sciences and Host of the Life Science Marketing Radio Podcast

Exploring the importance of a customer experience strategy (CXM) through a case study of a life science tools company.

Published: June 1st 2017 | Updated: November 15th 2020