Marketing is Pre-SalesByCinda OrrFebruary 24th 2014Not long ago, I was privy to a discussion taking place in a large drug development services company.
How Marketing Has Lost Meaning in Our IndustryByCinda OrrSeptember 19th 2013Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies.