Marketing is Pre-SalesByCinda OrrPublished: February 24th 2014 | Updated: November 15th 2020Not long ago, I was privy to a discussion taking place in a large drug development services company.
How Marketing Has Lost Meaning in Our IndustryByCinda OrrPublished: September 19th 2013 | Updated: November 15th 2020Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies.