Author | Dan Mariani

Dan Mariani has been in field pharma-ceutical sales for Cincinnati-based Procter & Gamble Co. since 1988. He has served as both field sales trainer and technology trainer in the cardiovascular arena and is now focused on women’s health products. He earned an M.B.A. from Adelphi University and is currently pursuing a disease management certificate from the Roanoke, VA-based CMR Institute. He can be reached for comment at mariani.dj@pg.com.

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Focus on the customer to find success

Pharmaceutical Representative

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Reps need to spend time planning, account targeting and learning about new managed care tools that drive today's operations as well as prepare us for tomorrow's growth businesses.