Steve Trokenheim is a partner at Beghou Consulting. He has counseled pharmaceutical companies on sales and marketing issues since 1995. He helps companies address commercial challenges by utilizing advanced data analytics to optimize sales force size and structure, segmentation and targeting strategies, and incentive compensation plans. Steve can be reached email@example.com. Dan Schulman is an associate partner at Beghou Consulting, a life sciences sales and marketing consulting firm. An industry veteran with more than 15 years of experience, he has extensive experience working with clients on forecasting, incentive compensation plan design and management, sales force size and structure, business intelligence reporting and data management. He leads the firm’s San Francisco office and can be reached at firstname.lastname@example.org.