Author | David Lipson

David Lipson is group director of marketing science for IMS Health Consulting in Plymouth Meeting, Pennsylvania

Articles

A Five-Year Forecast: Clear Seas Ahead?

Pharmaceutical Executive

Article

During the next few years of economic and political turbulence, the pharmaceutical industry should cut through the waves like a sturdy ship, creating very little disturbance to its occupants. Some rough water- a prescription drug benefit and generic competition for blockbuster products-is expected, but the industry's ability to expand its markets in a steadily aging population will drive continued growth.