Author | Gary Beresky

Articles

Surround Sound Meetings

Pharmaceutical Executive

Article

THE OLD FORMULA IS TRIED AND TRUE: GET YOUR reps informed and excited at a launch meeting, and you'll have a positive impact on the success of the drug. But too many pharma meeting planners forget that sharp PowerPoint slides and fancy dinners no longer impress sophisticated sales reps. Reps want more than a fresh presentation. They seek a new experience. They want to be wowed.

The Low Cost of High-Impact Ads

Pharmaceutical Executive

Article

All things considered, POS is undervalued and therefore underutilized, given its inherent potential to build recognition and increase demand.