With healthcare professionals and patients now collecting much of their information online, there is new opportunity for “digital opinion influencers” to amplify traditional KOL messaging-or create their own.
Gregg Fisher, Kevin Michels-Kim
Advertisement
Gregg Fisher (gfisher@thestem.com) is Managing Partner at The Stem (www.thestem.com), a global management consulting firm specializing in customer engagement in healthcare. Kevin Michels-Kim is a lead social media analyst at The Stem. He is also a partner in Merakoi, a social analytics firm based in Basel, Switzerland.
Articles by Gregg Fisher, Kevin Michels-Kim
Advertisement
Latest Updated Articles
Beyond KOL Marketing: Tapping Digital Opinion InfluencersPublished: July 1st 2017 | Updated:
Advertisement
Advertisement
Trending on PharmExec
1
George Tidmarsh Out at FDA
2
How Can AI Transform The Pharmaceutical Industry
3
Optimizing Your CGT Commercial Distribution Strategy: Four Priorities for a Successful Launch
4
Pfizer Files Lawsuits Against Metsera and Novo Nordisk
5
