Gregg Fisher (gfisher@thestem.com) is Managing Partner at The Stem (www.thestem.com), a global management consulting firm specializing in customer engagement in healthcare. Kevin Michels-Kim is a lead social media analyst at The Stem. He is also a partner in Merakoi, a social analytics firm based in Basel, Switzerland.
With healthcare professionals and patients now collecting much of their information online, there is new opportunity for “digital opinion influencers” to amplify traditional KOL messaging-or create their own.
Published: July 1st 2017 | Updated: November 15th 2020
