Gregg Fisher, Kevin Michels-Kim

Gregg Fisher (gfisher@thestem.com) is Managing Partner at The Stem (www.thestem.com), a global management consulting firm specializing in customer engagement in healthcare. Kevin Michels-Kim is a lead social media analyst at The Stem. He is also a partner in Merakoi, a social analytics firm based in Basel, Switzerland.

Articles

Pharmaceutical Executive

Beyond KOL Marketing: Tapping Digital Opinion Influencers

With healthcare professionals and patients now collecting much of their information online, there is new opportunity for “digital opinion influencers” to amplify traditional KOL messaging-or create their own.