Ilya Vedrashko and Parag More

Ilya Vedrashko is Managing Director, Omnichannel Strategy, and Parag More is Vice President, Research & Insights, both at Syneos Health.


Design Thinking in Multichannel Marketing

While marketers must work with less than perfect insight when devising their channel strategies, they can improve their success rate by applying Design Thinking, write Ilya Vedrashko and Parag More.