Personalized health communication enables marketers to vary the messages they deliver, and it increases their ability to motivate different patients to act
Jessica DiPaolo
Advertisement
Articles by Jessica DiPaolo
Advertisement
Latest Updated Articles
Good TailoringPublished: July 3rd 2007 | Updated:
Advertisement
Advertisement
Trending on PharmExec
1
FDA Approves Bayer’s Lynkuet as First Dual Neurokinin Antagonist for Menopausal Hot Flashes
2
TrumpRx and the Dawn of Direct-to-Consumer Commercialization
3
AI Becomes Pharma’s New Operating System: Q&A with causaLens’ CEO and Co-Founder Darko Matovski
4
Lilly Enters Definitive Agreement Acquiring Aderum Biotechnologies
5
