Author | Laura Schoen

Laura Schoen is head of global healthcare practice at Weber Shandwick.

Articles

Crisis Preparedness in an Always-On Digital World

Pharmaceutical Executive

The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources.

Pushing the Pipeline

Pharmaceutical Executive

If pharma companies want to be trusted sources of information in today's healthcare environment, they cannot afford to mislead anyone.