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© 2023 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Laura Schoen is head of global healthcare practice at Weber Shandwick.
The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources.
If pharma companies want to be trusted sources of information in today's healthcare environment, they cannot afford to mislead anyone.