Author | Les Funtleyder

Articles

Pharmaceutical Executive

Messaging in Healthcare: Making Sound and Fury Signify Something

Recently, there was a bit of a dust-up over whether it was appropriate for the Secretary of Health and Human Services (HHS) to engage the National Football League (NFL) to help HHS with the process of drumming-up enrollment for health insurance exchanges. In the end, the NFL and other sports leagues decided they were not going to be involved fearing the appearance of taking political sides.

Into the Extrapolation Machine: How We Joined the Elite 58

Pharmaceutical Executive

The problem we see with the polarity of views is that both sides seem to be cranking up the extrapolation machine and use single studies/data points to draw broad conclusions to gin up opinions about ACA’s success or lack thereof.