Your Phase III Clinical Protocol Is Your Initial Product Launch
Published: | Updated:
How demand-driven development will help new products be more successful.
Michael Murphy, MD, PhD
Advertisement
Chief Medical and Scientific Officer, Worldwide Clinical Trials
Articles by Michael Murphy, MD, PhD
Advertisement
Latest Updated Articles
Your Phase III Clinical Protocol Is Your Initial Product LaunchPublished: January 30th 2026 | Updated: February 10th 2026
Advertisement
Advertisement
Trending on PharmExec
1
The Influence of Trump Rx in Pharmacy Benefit Managers, Retail Pharmacies, and Digital Health Platforms
2
Leading in the Psychedelic Space: Q&A with Tarek Rabah
3
Boehringer Ingelheim Acquires Exclusive License from Sitryx Therapeutics for Preclinical Small Molecule Program
4
Bringing HIV Prevention DTC: Q&A with Ashley Gildea
5