Author | Morten Hjelmsoe

Articles

Marketing: Harnessing the Power of 'Pull'

Pharmaceutical Executive

Article

Since the early days of the internet, we’ve been busy creating websites and other digital channels.

Unlock The True Value of Digital Communication: Knowledge, Motivation, Context

Pharmaceutical Executive

Article

Interaction between pharma representatives and doctors has traditionally been a paper-based and static experience in which the representative enters with one-quarter of a campaign in hand and then tries to deliver the remaining pieces three more times through the year.