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Naveen Murthy

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Senior Managing Director, Head of Product and Franchise Strategy, Commercial Advisory Group, Syneos Health Consulting

Articles


Investing for Success: Finding the Right Launch Balance

Investing for Success: Finding the Right Launch Balance

Naveen Murthy;Sachin Purwar;Michael Sarshad;Scott Coons
September 14th 2021

Challenge assumptions and reset expectations when it comes to pre-launch SG&A investment to increase the odds of commercial success.

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