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Scott Coons

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Launch Manager, Commercial Advisory Group, Syneos Health Consulting

Articles by Scott Coons

Investing for Success: Finding the Right Launch Balance

ByNaveen Murthy,Sachin Purwar,Michael Sarshad,Scott Coons
September 14th 2021

Challenge assumptions and reset expectations when it comes to pre-launch SG&A investment to increase the odds of commercial success.

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