Parth Khanna

ACTO’s CEO on AI trust, the future of the sales rep, and why human intelligence plus empathetic agents is the winning formula.

ACTO's Parth Khanna on how AI agents will evolve the sales rep role — freeing reps to go deeper with physicians and do more.

ACTO's Parth Khanna on context engineering, role-based design, and why agents should be certified before deployment — just like reps.

ACTO CEO Parth Khanna on why sales reps still matter — and how human intelligence plus empathetic agents is the winning formula for field teams.

ACTO's co-founder on why AI trust equals compliant plus capable — and why role-specific context is what allows agents to achieve both.

By correlating behavior data with performance outcomes, it becomes possible to predict what actually drives results.

Companies need to find compelling ways to present facts, rather than slick but insubstantial promotions.