Peter Friedman

As LiveWorld marks its 30th anniversary and introduces LiveInsight AI™, Chairman and CEO Peter Friedman discusses why human-led, AI-powered intelligence systems are essential for pharma organizations navigating hallucination risk and regulatory scrutiny. He explains how pairing curated data, tailored AI, and human expertise turns raw information into decision-grade insight. Friedman also outlines what will separate pharma organizations that thrive in this new "intelligence economy" from those that fall behind.

Measurement is a given in the pharmaceutical industry: dosage charts, chemistry formulas, budgets for testing, and budgets to go to market. When it comes to marketing, particularly through social media channels, measurement of return on investment (ROI) poses its own set of challenges.