Peter Houston

Articles

Overcoming the challenges of digital brand management will involve choices in spending and channels.


Closing Pharma’s Digital Divide

For the life sciences industry in 2017, engaging across social media means less talking-and more listening.

The 'Hear' and Now for Pharma and Social Media

Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.

Marketing in the Social Media Stream: The Solution is Personal

How can Pharma balance the need to access to patient data and still respect patient privacy? One approach is to access patients through third-party online communities, writes Peter Houston.

Author | Peter Houston