Peter Houston
Articles
Closing Pharma’s Digital Divide
Overcoming the challenges of digital brand management will involve choices in spending and channels.
The 'Hear' and Now for Pharma and Social Media
For the life sciences industry in 2017, engaging across social media means less talking-and more listening.
Marketing in the Social Media Stream: The Solution is Personal
Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.
Research Responses to Patient Privacy Concerns
How can Pharma balance the need to access to patient data and still respect patient privacy? One approach is to access patients through third-party online communities, writes Peter Houston.
Personalized Medicine Needs Personalized Marketing
In the brave new world of personalized medicine, there are concerns that the one-drug-fits-all mass-marketing approach of the past won’t work, writes Peter Houston.
Content Marketing: Too Big for Pharma to Ignore
It’s safe to say content marketing is here to stay, writes Peter Houston. So what is pharma doing with it?