Author | Rick Edmunds

Articles

Beyond 2020: Building Strategic Coherence in the New Health Economy

March 11, 2016

Pharmaceutical Executive

Article

Positioning for success in biopharma requires a self-critical analysis of the risk and rewards among four categories of value differentiation. The key question: How do you define yourself against the competition?

Tomorrow’s Selling Strategies: Invest & Test

March 08, 2015

Pharmaceutical Executive

Article

A new PwC survey reveals a strong need to fully embrace alternative commercial methods-not in a blind frenzy but through careful evaluation of which new sales strategies have true innovative potential.