Author | Sharon Karlsberg

Articles

Beyond the Science: Commercial Implications From ASCO 2017

Pharmaceutical Executive

Article

Four strategic takeaways from this year's that are important for pharma oncology leaders.

Five Ways for Pharma to Read Between the Tweets

Pharmaceutical Executive

Article

While buzz on Twitter will never outweigh critical data in a peer-reviewed publication, social media is becoming an important part of our industry’s dialogue. The oncology market is no exception, as insight gleaned from recent Twitter traffic and trends reveals.